International Liquid Terminals Association Rebrands to Reflect Authority, Advocacy, and Unity

FOR IMMEDIATE RELEASE 

November 21, 2024 

Contact: Loren Eisenlohr, Senior Director of Marketing and Member Relations, ILTA | leisenlohr@ilta.org  

Washington, DC – The International Liquid Terminals Association (ILTA), celebrating its 50th year as an organization, is proud to announce a transformative rebrand aligned with its enduring mission to represent and support the liquid terminal industry. As the 119th Congress commences, ILTA has unveiled a new logo and brand identity that reflects strength, resourcefulness, intellect, authority, and patriotism. These qualities are visually reinforced using deep red and blue tones, symbolizing ILTA’s commitment to advocacy work in Washington, DC with the U.S. Congress and federal agencies.  

The rebrand extends to ILTA’s annual conference and trade show, featuring a refreshed logo inspired by the cylindrical shape and circular top of a liquid storage tank. This new design symbolizes the connections and relationships built each year in Houston, reinforcing the community and shared purpose that define the event. 

ILTA’s 2025 strategic plan emphasizes three core priorities: brand awareness, enhanced member experience, and advocacy on behalf of the liquid terminal industry. With this comprehensive rebrand and the introduction of new member resources, ILTA reaffirms its dedication to being the voice of the liquid terminal industry and deepening its impact across the sector. 

To receive a copy of ILTA’s new branding guide, please contact Loren Eisenlohr at leisenlohr@ilta.org. 

About ILTA 

Founded in 1974, the International Liquid Terminals Association (ILTA) is an advocate and key resource for the liquid terminal industry. With headquarters in Washington, DC, ILTA advocates on behalf of the liquid terminal industry in Congress and at the federal agencies. ILTA also maintains close working relationships with other organizations that interact with the tank storage industry. 

Mission  

To provide resources that enable the liquid terminal industry, our members, and the communities they serve to thrive.

Vision 

To be the leading advocate and primary resource for the liquid terminal industry.