ILTA Thrilled to Announce Opening Keynote Speaker Jason Dorsey: Generations and Behavioral Researcher and Speaker

ILTA is thrilled to announce our opening keynote for the 2023 Annual Operating Conference and Trade Show in Houston May 22-24, 2023: Generation Z expert and acclaimed generations researcher Jason Dorsey shares new insights and groundbreaking research about Gen Z on national TV. Jason is President of The Center for Generational Kinetics, the leading Gen Z and generations research, speaking, and consulting firm. Jason has worked with over 700 clients around the world, including every major industry.
 

Jason is on a mission to separate generational myths from the truth so leaders can make informed decisions to unlock the potential of every generation. Jason has led numerous Gen Z studies, including his annual State of Gen Z research study, which is frequently cited in the media.

Jason has been featured on 200+ TV shows, including 60 Minutes, The Today Show, CNN, CNBC, and The Early Show. Adweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials. Jason is known for discovering Millennials are breaking into two generations: Mega-llennials and Me-llennials. He’s also acclaimed for his discovery that “Technology is only new if you remember it the way it was before.” Jason was the first to share with the media that COVID-19 was Gen Z’s generation-defining moment.